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Job Details

Requisition Number 18-0011
Post Date 3/15/2018
Title Director of Graduate Admissions
City Frederick
State MD

Under the general direction of the Dean of the Graduate School, the full-time Director of Graduate Admissions is responsible for the overall recruitment of qualified graduate students for the doctoral and master’s degrees and certificate programs. The Director, along with the marketing and communications office, will provide leadership in developing a comprehensive strategic recruitment and admission plan. The Director of Graduate Admission works closely with the marketing and communications office in understanding the market and regional trends, promoting the graduate school in internal and external publications and developing and implementing recruitment strategies. The Director works closely with Program Directors to provide support for program-specific recruitment work. Must be available to work evenings and weekends to accommodate special events such as Open Houses and Commencement, as needed.


Graduate School Recruitment (60%)

  • In consultation with the Dean, develops a strategic plan for the Graduate School and its programs to include electronic (web and other messaging), social media, direct site (company meetings, cohort models, etc.) and full-time student marketing;
  • Directs recruitment and marketing functions for Graduate School;
  • Confers on Graduate School advertising, publications, Open Houses and other events, and related printed and electronic material;
  • Works with Program Directors to develop program-specific recruitment strategies and prepares program-specific and cluster budgets;
  • Updates program directors on recruitment and admissions progress;
  • Using various data sets, assesses market and regional indicators and trends and uses this information to identify new markets and to assist in the development of an effective marketing strategy for graduate education;
  • Ensures the representation of the Hood College Graduate School and its programs at education fairs, recruiting events, etc. This includes soliciting the support and involvement of faculty and staff, and the training of graduate student ambassadors and student workers for marketing purposes;
  • Identifies new marketing and admissions strategies and best practices through attendance at professional conferences, meetings with other admissions directors and committees off campus;
  • Consults with other programs on campus including undergraduate admissions, advancement and other constituencies to learn best communication practices and to coordinate activities;
  • Coordinates, in consultation with program directors and academic program assistants, the marketing and launch of new programs, initiatives, and related activities.

Admission and Enrollment (30%)

  • Coordinates with Assistant Directors on communication flow of admitted and current students;
  • Coordinates with Assistant Directors on recruitment and retention tasks, including time limit notifications;
  • Coordinates the communication workflows and campaigns in the CRM for maximal yield;
  • Trains new Assistant Directors of admission on recruitment strategies, as needed;
  • Coordinates with Assistant Directors on the preliminary review of prospective student files and admission decisions;
  • Monitors enrollment numbers and provides regular reports to the Dean, Graduate School staff and program directors;
  • Where appropriate, communicates with international students on visa requirements, facilitates the processing of I-20- visa applications, and coordinates with the Designated School Officer (DSO) and/or Primary DSO on visa issues;
  • Works with Office of Institutional Research and Assessment to reconcile and confirm enrollment data for official college reporting.

Curricular Support (10%)

  • Monitors low-enrolled courses each semester and works with the Dean and program directors to determine course cancellations and options;
  • In the absence of the Dean, supervises the daily operations of the Graduate School;
  • Other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Minimum of five years professional leadership and experience in the fields of higher education admissions, customer relationship management (CRM) software, enrollment management concepts and programs; demonstrated experience in admissions, marketing and promotion are required. Knowledge of student information systems and the enrollment management function along with using technology tools to enhance recruitment and enrollment required. Experience in website design for marketing and communication purposes preferred. Master’s degree preferred. Bachelor’s degree considered if combined with significant admissions experience.

Technology Skills

Strong computer proficiency in student information systems and technology applications (to include the ability to search the Internet for market data, regional statistics, and related graduate school information), Office Suite Productivity products (such as Microsoft Word, Excel & PowerPoint); and the ability to learn new applications quickly including organization-wide information systems and department-specific software applications. Experience with PowerCampus, Salesforce and/or TargetX is preferred. Knowledge of HTML coding and/or WordPress software for marketing purposes is also helpful.

Language Skills

Excellent ability to communicate orally and in writing to market graduate school programs, interact with students, area businesses and the community. Ability to develop program materials, varied types of correspondence and to make presentations to various audiences.

Mathematical Skills

Ability to apply mathematical concepts such as percents, fractions, ratios, and proportions to practical situations and for reporting of trends. Experienced user of Windows Excel and Access is required.

Reasoning Ability

Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Ability to work in theoretical arena and apply logic as appropriate.

To Apply

Qualified candidates are invited to apply on-line via our electronic application which requires submission of a cover letter, résumé and three professional references. When saving documents, all document titles related to your application should include your name and the job requisition number. (i.e. c.smith, 18-0011).

The electronic application is found at the end of the job description on the lower right hand side, "Apply On-line". If you need assistance with the on-line application process, please email or call (301) 696-3592.

Hood College is committed to diversity in its faculty and staff and subscribes to a policy of hiring only individuals legally eligible to work in the United States. An Equal Opportunity Employer/M/F/Vet/Disability

Hood College does not discriminate on the basis of sex, race, color, national origin, sexual orientation, gender identity or gender expression, marital status, pregnancy, disability, religion, or age in recruitment, admission and access to, or treatment, or employment in its programs, services, benefits, or activities as required by applicable laws including Title IX of the Educational Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973, and complies with the law regarding reasonable accommodation for disabled applicants and students. Inquiries about discrimination or reasonable accommodation should be referred to the Title IX and Section 504 Coordinator at Alumnae Hall, 401 Rosemont Avenue, Frederick, MD. 21701 (AD 312), (301) 696-3592. For complete information on Hood College’s nondiscrimination policy, please visit

  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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